Get found and chosen through organic and AI search.
We get to know your business, your customers and your market. We find out why customers choose you, turn those reasons into content and evidence people can check, and improve how buyers discover and evaluate your business on Google and in AI search.
Buyers comparing this usually shortlist three vendors. Your product is in the answer because it publishes a comparison written for this exact market, plus a named customer whose numbers can be checked.
- Get found.Reach buyers looking for what you offer.
- Get chosen.Give them a reason to choose you.
- Win more customers.Turn search visibility into new business.
What better search visibility means for your business
A free first step
Name one product. We will write the priority for it.
Tell us the product or service you most need to sell and who buys it. Within a week you get one page back: the priority we would work to, written as a sentence, the buyer questions your site does not answer yet, and whether AI search mentions you when those questions are asked.
No call required, and nothing owed afterwards. It is the first thing we would do anyway.
Name your productGet discovered across search and AI
SEO and AI search belong in the same strategy. Clear product information, useful content and credible evidence give us a shared foundation to build on. We plan and deliver the work together, then measure visibility across both.
Strategy & priorities
We choose where to start based on your commercial priorities, what buyers look for and where your business is being overlooked. Then we set the plan, agree how to measure progress and put it into action.
Content & commercial pages
We create and improve product pages, comparisons and supporting content around the questions buyers ask. Your sales team and experts help us explain what makes the offer valuable and give people a clear next step.
Authority
We work to earn relevant coverage, links and mentions that support your expertise beyond your own website. The aim is to give buyers and AI search services consistent, credible information about your business.
The three run together and keep running, not one after the other.
Read the approach in fullWhat we work with
The platforms we use to research, build and measure, and the AI assistants where we check whether you are named.
Six months minimum, and we plan in years
Six months is roughly how long it takes for content and evidence to be researched, published, indexed and reflected in how buyers find you. Shorter than that and there is nothing honest to judge.
After that, most engagements continue. With one offer working, we either push it further or start the next product, buyer group or market with everything the first one taught us.
See the engagement month by monthChoose the starting point.
Build around that offer.
Review progress. Agree whether to expand.
Improve and expand what works.
Grow across your business.
- Month 1
Choose the starting point.
- Months 2–3
Build around that offer.
- Month 3 review
Review progress. Agree whether to expand.
- Months 3–6
Improve and expand what works.
- Month 6+
Grow across your business.
How you will know it is working
We do not send reports counting pages and links. Three simple things tell you the work is doing its job.
The right people get in touch
More enquiries from the buyers you want, not just more visitors.
Sales calls get easier
Buyers already know what you do, so your team spends the call closing.
You show up in the answer
Ask AI search the buying question and your business is named, citing your pages.
Who we work best with
Startups, mid sized businesses and established companies alike. What you sell matters less than these four things.
Tick the ones that sound like you.
Why us
Plenty of agencies will sell you volume. These are the reasons clients stay with a small team instead.
A small senior team with over fifteen years of experience in search.
That experience covers the whole move from ranking pages to being cited in AI search. The people who set the strategy are the people who write, review and sit in your calls. No account layer, no handover to a junior after the pitch.
More about the agencyOne priority at a time
We pick the product and market that matter most and finish that before moving on.
Written from your experts
We interview the people who know the product, so the pages say something only you could say.
Judged on enquiries
Not impressions or keyword counts. The measure is whether the right people get in touch.
Straight answers
If something is not working, you hear it from us first, with what we intend to do about it.
Meet the founder
“I started First Answer to do the work I kept seeing agencies hand to juniors.”
Over fifteen years in search, from ranking pages to being cited in AI answers. I set the strategy, write and review the work, and sit in every client call.
Newsletter
Our thoughts, in your inbox
One email when we publish something new. No weekly filler, no sales sequence.
Questions we get asked
The ones buyers ask before they get in touch. Pick a question to see our answer.
Tools like ChatGPT, Perplexity, Gemini and Google’s AI Overviews answer buying questions directly and name a handful of businesses. If you are not in that answer, many buyers never reach your site.
Tools like ChatGPT, Perplexity, Gemini and Google’s AI Overviews answer buying questions directly and name a handful of businesses. If you are not in that answer, many buyers never reach your site.
Tell us what you want to grow
Describe the product or service, who buys it and which market matters most right now. If it is a fit, you will get back a short note on how we would approach it. If it is not, we will tell you that instead.